January 12, 2015
Six Flags Discovery Kingdom Will Turn Pink for the Cure
Park Joins Susan G. Komen Sacramento Vallley for Special Awareness Event
Six Flags Discovery Kingdom turns PINK for the Cure in a partnership with Susan G. Komen Sacramento Valley from January 17 through February 16. At the heart of this first time awareness event is a special pink ticket that can be purchased online. A portion of each ticket will be donated to Komen Sacramento Valley to support local breast cancer research and education programs, and to subsidize mammography screenings for members of the community unable to afford the test.
“This is a very important cause and by purchasing a ticket and visiting the park, our guests are supporting Komen’s efforts to eradicate breast cancer as a life-threatening disease,” said Don McCoy, park president. “We’re honored to partner with them to increase awareness to the importance of breast cancer screening and early detection.”
On Saturday, January 17, representatives from the Komen Sacramento Valley affiliate will be on hand to kick-off the five-week partnership. Special guests that day include 25 African American breast cancer survivors who will take a symbolic ride on the park’s rollercoaster, Cobra.
“The rollercoaster ride is symbolic of the ups and downs, both emotionally and physically, that these survivors have experienced in their battle with breast cancer,” said Kelly MacMillan, executive director of Komen Sacramento Valley. “And of course, riding a fun coaster is a great testament to how far these women have come.”
Guests visiting the park throughout the five weeks can participate in special pink activities and learn more about current initiatives of Komen Sacramento Valley, including Komen’s Circle of Promise initiative, addressing the disparities in breast healthcare among African American women who are rarely or never screened for reasons related to insurance or income. The Circle of Promise initiative was developed to empower local African American women to access breast health care. Participants register and make a promise to take care of themselves and become an ambassador within their community.
On Saturday, February 14, Valentine’s Day, the park will hold a special Circle of Promise event to bring African American breast cancer patients and survivors together from throughout the community. Breast cancer is the most common cancer among women worldwide and the second leading cause of cancer death among African American women, exceeded by lung cancer.
In addition to the special PINK ticket, $5 from the sale of every commemorative pink t-shirt will go to Komen Sacramento. The park’s popular dolphin swim program, Dolphin Discovery, has a special pink swim opportunity with a portion of the swim program fee benefiting Komen.